| Name | Sonia Purwaha |
| Role | Customer Experience Manager, now Marketing Data Manager |
| Course | Professional Certificate in Data Analytics & AI |
| Skills Gained | Data cleansing, Power BI dashboards |
| Key Achievement | Secured a new role as Marketing Data Manager |
Sonia Purwaha has secured a new role as Marketing Data Manager, a move she credits directly to completing the Professional Certificate in Data Analytics & AI from Code Institute. After 15 years working in customer experience, Sonia decided to add data analytics skills to a career already built on stakeholder management and problem solving. Based in Berkshire, she used the course to develop practical, in-demand capabilities including data cleansing and Power BI dashboard building, skills that stood out to interviewers and ultimately shaped her next career move.
Why Did a Customer Experience Manager Choose to Learn Data Analytics?
Sonia’s motivation came from working closely with data analysts throughout her customer experience career. She recognised that combining her existing stakeholder and problem solving experience with formal data skills would strengthen her ability to work across product and operations teams. Rather than viewing data analytics as a separate discipline, she saw it as a natural complement to the customer experience work she had already been doing for 15 years, supporting product teams to solve customer problems and operations teams to reach smoother, quicker outcomes.
What Skills Did the Course Help Sonia Build
Data cleansing and Power BI dashboard creation were the most valuable parts of the course for Sonia. These skills now allow her to self-serve on data questions without waiting on an analyst, and to define her own reporting requirements more clearly, making amendments herself where needed. “Being able to cleanse data and create Power BI dashboards has been the most useful for me,” she says.
How the Course Helped Sonia Land a New Role
During her job search, completing the Professional Certificate in Data Analytics & AI was consistently seen as a strong asset by interviewers.
“I have now secured a role as marketing data manager which I would not have been able to do had I not completed the course. As I transition into the role I know I’ll be using a lot of what I learnt in my day to day.”
— Sonia Purwaha
Sonia recommends Code Institute for its flexibility and support, noting that studying 100% online meant she could focus on interview preparation while completing the course, with tutors she found supportive and friendly throughout.
Interested in Data and AI Skills?
Whether you’re looking to move into data analytics, understand AI tools, or bring a more data-informed approach to your current role, Code Institute’s programmes give you the practical foundation to get there.
