What is a UX Designer?


What is a UX Designer?

A UX Developer is a person who has the skills to learn the journey that a user takes when they are on the front end of a website and then design the best possible journey that a front-end user can take. Their goal is to ensure that a user has a pleasurable and easy journey through a website – thus assisting in helping the website achieve its goal. 

A UX designer, also known as a User Experience designer, is a master of human-centred design principles, seamlessly merging aesthetics and functionality to create intuitive and satisfying user experiences. They possess a keen understanding of user behaviour, employing research, wireframing, prototyping and testing to ensure products and services resonate with their target audience.

What Does a UX Designer Do?

A UX (User Experience) designer is responsible for creating meaningful and enjoyable experiences for users when they interact with a product, service or website. Their primary goal is to enhance user satisfaction by improving the usability, accessibility and overall interaction between the user and the digital platform.

To achieve this, a UX designer engages in a variety of tasks and activities:

User Research

  • Conducting interviews, surveys and focus groups to gather insights about user needs, goals and pain points.
  • Analysing quantitative and qualitative data to identify patterns and understand user behaviour.
  • Creating user personas and user journeys to develop empathy and gain a deeper understanding of the target audience.

Information Architecture

  • Creating sitemaps and navigation structures to ensure logical organisation and easy access to information.
  • Developing user flows and task flows to outline the steps users take to accomplish specific goals.
  • Designing intuitive and user-friendly menus, navigation bars and search functionalities.

Interaction Design

  • Designing interactive prototypes or wireframes that depict the layout and behaviour of the product or website.
  • Defining the placement and behaviour of interactive elements such as buttons, menus and forms.
  • Considering factors like affordance (visual cues indicating functionality) and feedback to enhance user interactions.

Visual Design

  • Collaborating with visual designers to create visually appealing and engaging interfaces.
  • Selecting appropriate colour schemes, typography and visual elements that align with the brand and enhance usability.
  • Ensuring consistency in visual elements across different screens and interactions.

Usability Testing

  • Conducting usability tests to evaluate how users interact with the product or prototype.
  • Observing user behaviour, collecting feedback, and identifying pain points or areas of improvement.
  • Iterating on the design based on user feedback and making data-driven decisions to enhance usability.


  • Working closely with cross-functional teams, including developers, product managers and visual designers.
  • Collaborating to align design goals with technical feasibility and business objectives.
  • Facilitating communication and maintaining a shared understanding of user needs throughout the design process.


  • Considering accessibility guidelines and standards to ensure that the product is usable by individuals with disabilities.
  • Incorporating features like alternative text for images, keyboard navigation and proper colour contrast.
  • Conducting accessibility audits and testing to ensure compliance with accessibility requirements.

Continuous Improvement

  • Staying updated on the latest UX design trends, methodologies and tools.
  • Seeking feedback from users, stakeholders, and industry experts to identify areas for improvement.
  • Iterating and refining designs based on user feedback, evolving user needs, and changing market trends.

By engaging in these tasks and activities, UX designers create user-centred designs that prioritise usability, accessibility, and overall user satisfaction. 

Their holistic approach, combining research, design and collaboration, ensures that the final product meets user needs and provides an exceptional user experience.

Top UX Designer Skills

As a UX designer, there are several key skills that can greatly enhance your effectiveness in creating intuitive and enjoyable user experiences. Here are some of the top UX designer skills.


Prototyping involves creating interactive and clickable models of a design to simulate user interactions and gather feedback. Prototypes can range from low-fidelity paper sketches to high-fidelity digital mockups. Prototyping helps UX designers iterate on their designs, test different concepts, and refine the user experience before development.

Usability Testing

Usability testing is the process of observing and collecting feedback from users as they interact with a product or prototype. It helps identify usability issues, uncover user preferences, and validate design decisions. UX designers conduct usability tests to evaluate the effectiveness and efficiency of the user experience and make iterative improvements based on user feedback.

Collaboration and Communication

Collaboration and communication skills are crucial for working effectively with cross-functional teams. UX designers need to collaborate with developers, product managers, and other stakeholders to ensure a cohesive and consistent user experience. Effective communication involves clearly articulating design decisions, actively listening to feedback, and facilitating productive discussions.

Analytical Thinking

Analytical thinking is the ability to interpret data, analyse user behaviour, and make informed design decisions. UX designers use data from user research, usability tests, and analytics to identify patterns, uncover user needs, and optimise the user experience. Analytical thinking helps designers understand complex problems, prioritise features, and create data-driven design solutions.

Continuous Learning

Continuous learning is essential in the rapidly evolving field of UX design. UX designers need to stay updated with industry trends, emerging technologies, and evolving user preferences. They engage in continuous learning by attending workshops, conferences, and webinars, reading industry publications, and exploring new design tools and techniques.

Wireframing and Sketching

Wireframing and sketching are fundamental skills in UX design. Wireframes are basic visual representations of a user interface that outline the layout and structure of a page or screen. Sketching, whether on paper or digitally, helps UX designers quickly explore ideas, iterate on concepts, and communicate design intentions with stakeholders.

User Persona Development

User personas are fictional representations of target users that help UX designers understand and empathise with their needs, goals, and behaviours. Creating user personas involves gathering demographic and psychographic information, conducting user research, and identifying common characteristics and patterns. User personas serve as a reference point throughout the design process to ensure user-centred decision-making.

User Journey Mapping

User journey mapping involves visualising the end-to-end experience of a user as they interact with a product or service. It helps UX designers identify pain points, opportunities, and touchpoints within the user experience. User journey maps provide insights into the user’s emotions, motivations, and actions, allowing designers to optimise the overall user experience.

User Testing and Feedback Incorporation

User testing involves observing users as they interact with a product or prototype and collecting feedback to evaluate its usability and effectiveness. UX designers conduct user tests to validate design decisions, uncover issues, and gather insights for improvement. Incorporating user feedback into the design process ensures that the final product meets user needs and expectations.

Accessibility and Inclusive Design

Accessibility focuses on designing products that are usable by individuals with disabilities. UX designers need to consider accessibility guidelines and ensure that their designs are inclusive and cater to a diverse range of users. This involves designing with proper colour contrast, providing alternative text for images, and making interfaces navigable using assistive technologies.

Mobile and Responsive Design

Mobile and responsive design skills involve creating user experiences that adapt seamlessly across different devices and screen sizes. UX designers need to understand the constraints and opportunities presented by mobile platforms and design interfaces that are optimised for touch interactions and limited-screen real estate.

Data Analysis and User Analytics

Data analysis skills enable UX designers to derive meaningful insights from user data. By analysing user behaviour and engagement metrics, designers can identify usage patterns, user preferences, and areas for improvement. User analytics tools provide quantitative data that help inform design decisions and validate design hypotheses.

Content Strategy and Copywriting

Content strategy involves planning and creating relevant, engaging, and persuasive content that supports the overall user experience. UX designers often collaborate with content strategists and copywriters to ensure that the content aligns with the design goals and effectively communicates with users.

Agile Methodology and Design Thinking

Agile methodology and design thinking are problem-solving approaches that emphasise iterative development and user-centric design. UX designers who understand these methodologies can collaborate effectively with development teams, facilitate design sprints, and iterate on designs based on user feedback and evolving requirements.

Problem Solving and Creativity

Problem-solving and creativity are crucial skills for UX designers. They need to identify user pain points, understand complex problems, and devise innovative design solutions. Creativity allows designers to think outside the box, explore alternative solutions, and create unique and engaging user experiences. Mastering these UX designer skills will enable you to create user-centred designs, effectively collaborate with stakeholders, and continuously improve the user experience.

UX Designer Average Salary

The salary of a UX designer can vary depending on factors such as location, company size, experience, and industry. Various sources will indicate different salaries, and the following is a guide. With those factors in mind, here is the average salary range for UX designers (figures as presented at the time of writing): 

Sweden649.200 kr

If you want to see what you could earn in other areas of software development, check out our comprehensive salary guide here.

How to Become a UX Designer

To become a UX (User Experience) designer, you can follow these steps:

Understand the Field

Start by gaining a comprehensive understanding of what UX design entails. Learn about the principles, methodologies, and processes of designing user-centred experiences. Explore topics such as user research, information architecture, interaction design, usability testing, and user interface design.

Develop Design Skills

To become a UX designer, it’s essential to develop a strong set of design skills. These include: 

  • Visual Design: Learn principles of colour theory, typography, layout, and composition. Familiarise yourself with design software such as Adobe Photoshop, Illustrator, or Sketch.  
  • Prototyping and Wireframing: Practice creating low-fidelity and high-fidelity prototypes and wireframes using tools like Sketch, Adobe XD, Figma, or InVision. These skills will help you effectively communicate your design ideas and interactions.
  • Information Architecture: Gain knowledge of organising information and content in a logical and intuitive manner. Understand concepts like navigation design, content hierarchy, and user flow. 

Build a Portfolio 

Create a portfolio that showcases your UX design projects. Include case studies highlighting your design process, research insights, problem-solving approach, wireframes, prototypes, and the final deliverables. If you don’t have professional experience, consider working on personal projects or contributing to open-source projects to build a portfolio. 

Gain Practical Experience

Seek opportunities to gain practical experience in UX design. Look for internships, freelance projects, or volunteer work to work on real-world design challenges. Collaborate with other designers, developers, and stakeholders to understand the dynamics of working in a team.

Stay Updated

The field of UX design is continually evolving, with new trends, tools, and technologies emerging. Stay updated by reading books, blogs, and industry publications. Attend design conferences, webinars, and meetups to network with other professionals and learn from their experiences. 

Network and Connect

Building a professional network is valuable for career growth. Join UX design communities and online forums to connect with other designers, share knowledge, and seek mentorship opportunities. Attend industry events and meetups to meet professionals in the field.

Continuous Learning

UX design is a field that requires ongoing learning and improvement. Stay curious and continue to expand your skill set. Explore advanced topics like accessibility, service design, data analysis, and emerging technologies like AI and VR that can enhance user experiences.

Remember, becoming a UX designer is a journey that requires dedication, practice, and continuous learning. Gain experience through real-world projects, build a strong portfolio and stay up-to-date with industry trends. You can develop the necessary skills to succeed in this exciting field with time and effort.

Technical Skills Important for UX Designers 

UX/UI Design Tools

  • Sketch: Sketch is a popular vector-based design tool primarily used for creating wireframes, high-fidelity mockups, and interactive prototypes. It offers a wide range of plugins and resources specifically tailored for UX/UI design.
  • Adobe XD: Adobe XD is a comprehensive design and prototyping tool that allows UX designers to create interactive prototypes, design interfaces, and collaborate with other team members seamlessly.
  • Figma: Figma is a cloud-based design and collaboration tool that enables UX designers to create, share, and iterate on designs in real time. It offers robust prototyping features and collaboration capabilities.
  • InVision: InVision is a prototyping and collaboration platform that allows UX designers to create interactive and animated prototypes. It also facilitates user testing, feedback gathering, and design handoff.

Prototyping Tools 

  • Axure RP: Axure RP is a powerful prototyping tool that enables UX designers to create highly interactive and complex prototypes. It offers features like conditional logic, variables, and dynamic content to simulate realistic user experiences.
  • Proto.io: Proto.io is a web-based prototyping tool that allows UX designers to create interactive and animated prototypes with a drag-and-drop interface. It supports collaboration and user testing features.
  • Marvel: Marvel is an intuitive prototyping platform that enables UX designers to create interactive prototypes quickly. It integrates well with design tools and offers user testing and collaboration capabilities.

Graphic Editing Tools 

  • Adobe Photoshop: Photoshop is widely used graphic editing software that allows UX designers to manipulate and enhance images, create visual assets, and optimise graphics for digital platforms.
  • Adobe Illustrator: Adobe Illustrator is a vector graphics editor that is useful for creating icons, illustrations, and scalable visual elements. UX designers can use Illustrator to design custom graphics and assets. 

These technical skills are crucial for UX designers to create and communicate their design concepts efficiently. Proficiency in these tools enables designers to translate their ideas into tangible designs, prototypes, and visual assets. Additionally, staying updated with these tools’ latest features and functionalities helps UX designers streamline their design workflows and collaborate effectively with other team members. 


  • What is the importance of user research in UX design?

User research is crucial in UX design as it helps designers gain insights into user behaviours, needs, and preferences. This information informs design decisions and ensures that the final product meets user expectations and goals.

  • What are some common user research methods used by UX designers?

Common user research methods include interviews, surveys, usability testing, card sorting, user observations, and analysing metrics and analytics data. These methods help gather qualitative and quantitative data about users and their interactions with a product.

  • How can UX design contribute to business success?

UX design can contribute to business success by improving customer satisfaction, increasing user engagement and retention, reducing user errors and support costs, and driving positive brand perception. A well-designed user experience can lead to higher conversions, sales, and customer loyalty.

  • What is the difference between usability and user experience?

Usability refers to how easy and efficient it is for users to accomplish tasks within a product, while user experience encompasses the overall emotional, cognitive, and physical response that users have while interacting with a product. Usability is a component of the broader user experience.

  • How does accessibility factor into UX design?

Accessibility ensures that a product can be used by individuals with disabilities. UX designers need to consider accessibility guidelines and principles to provide an inclusive user experience for all users, including those with visual, auditory, motor, or cognitive impairments.

  • What role does prototyping play in the UX design process?

Prototyping is a critical step in UX design as it allows designers to create interactive representations of a product’s functionality and flow. Prototypes help gather feedback, test and validate design concepts, and identify potential issues early in the design process.

  • How can UX design contribute to mobile app success?

UX design plays a vital role in mobile app success by creating intuitive and seamless user experiences on small screens. Mobile UX design considers factors such as touch gestures, navigation, screen layouts, and performance optimization to provide a positive and engaging mobile app experience.

  • How can UX designers collaborate effectively with developers?

UX designers can collaborate effectively with developers by fostering open communication, providing detailed design specifications, using design systems or style guides, involving developers in the design process, and being open to collaboration and compromises to balance design goals and technical feasibility. It helps massively if a UX designer also knows how to code.

  • How can UX design support conversion optimisation in e-commerce?

UX design can support conversion optimisation in e-commerce by simplifying the purchasing process, reducing friction and barriers, emphasising product information and benefits, providing clear and persuasive calls-to-action, and creating trust and credibility through a visually appealing and user-friendly interface.

UX design focuses on the overall user experience, including research, usability, and user satisfaction. UI design focuses on the visual and interactive elements of a product, such as layout, colours and typography. UX design is about how a product feels, while UI design is about how it looks.


In conclusion, UX designers are vital in creating exceptional user experiences that drive business success and delight users. Through their expertise in user research, interaction design, and usability testing, UX designers ensure that products are intuitive, user-friendly, and aligned with user needs and preferences. 

Learn software development

It’s extremely important that a UX developer understands software development. As designers, they need to understand how a website works. They also need to understand some of the limitations of a software developer. 

Code Institute teaches full-stack software development through its university credit-rated Diploma in Software Development programme. If you’re brand new to the world of development, then try our free 5 Day Coding Challenge. It will teach you the basics of HTML, CSS and JavaScript, and after one hour a day over five days, you’ll have built your first web page. Through that, you can see how you’d work on your own user experience. Register now through the form below. 

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