What is UI Design?  


What is UI Design?  

The design of web and mobile application interfaces is referred to as UI or User Interface. You’ll see a fluid visual design with buttons, photos, and other features when you start an app. The pieces that make up an application’s UI design are created in a unique way to entice the user’s eyes.

Design is an important aspect that was previously disregarded. An application is developed with the goal of introducing a new concept to the world or as a marketing tool to attract more potential customers and convert them into loyal customers. Whatever the intention, one goal remains constant: to attract more users.

Hardly anyone worried about design when the internet was first introduced. But, as time has passed, new programming languages and flexible features have become available. Beautiful UI designs are also linked to an application’s reputation, as a lack of strategy equals low quality. As a result, UI design has become more critical in recent years.


Developers have a wide range of career options in the IT field. You can create applications, websites and software. Speaking of possibilities, if you have a knack for designing, you can also choose UI as your career prospect.

User Interface and User Experience are abbreviated as UI and UX. Both are essential in building a web application that entices users’ eyes and provides a pleasant experience. Though content and functionality are imperative, design plays a significant part in encouraging users to return to the app.

The idea behind UI design is to provide users with a comfortable and aesthetic environment that makes them hooked up with the application.  

Who Is A UI Designer? 

The function of a developer who focuses on developing layouts, colour palettes, buttons, and other icons for an application is referred to as a UI designer. The goal of a user interface designer is to create programmes with the most up-to-date features that are simple to use and perform well. Whether or not the application succeeds is in the hands of the UI designer.

UI Elements

The features we see on an application’s interface are referred to as UI elements. The goal of these aspects is to give users an aesthetically pleasing design while also ensuring that they understand which buttons to click in order to examine detailed information.

The addition of a search bar at the top of each programme page makes navigation easier for the user. The shopping cart is the same way. The cart symbol remains at the top right in eCommerce applications, making it easier for users to click it whenever they want:

Some of the interface elements seen in almost every application are listed below:

  • Input Controls: buttons, text fields, checkboxes, radio buttons, lists, date and time fields. 
  • Navigational controls: breadcrumb, slider, search field, pagination, slider, tags, icons
  • Informational Components: icons, progress bar, notifications, pop-up messages, message boxes, modal windows

Type Of Interfaces

When it comes to building interfaces for applications, the UI designer will usually start by understanding the application’s purpose. User interface design aims to make apps more interactive with their users. There are three different types of interfaces:

  • Graphical user interfaces (GUIs):  Graphical user interfaces (GUIs) are the user interfaces that allow users to interact with the application’s components.
  • Voice-controlled interfaces (VUIs): Voice-controlled interfaces (VUIs) are interfaces that allow users to navigate through an application using voice commands. Alexa and Siri, for example, may complete tasks based on the auditory input.
  • Gesture-based interfaces: Gesture-based interfaces: are VR games in which our hand movements define our standing in the game.

Usually, GUI is the most used format when it comes to designing UI for mobile and web-based applications.

Types Of UI Prototypes

A prototype is a temporary representation of a project that is given to senior teams for review and approval. When it comes to UI design, there are three types of prototypes:

  • Low-fidelity wireframes: As the name suggests, low-fidelity wireframes are simplistic representations of UI designs sketched on paper or board.
  • Clickable prototypes: Clickable prototype is a modest prototype that does not require much work but is used to depict small behaviours of icons and other design components.
  • High-fidelity prototypes: Before the design is finalised, the high-fidelity prototype is sent one more time for approval.

UI Design Principles 

Creating a user interface design is a difficult task. It’s also not a difficult task. However, some guidelines are to follow to ensure that the design meets developer and user expectations. They are:

  1. Minimal design
  2. Consistent elements
  3. Easy navigation
  4. Typography
  5. Colours & textures
  6. Easy user control
  7. Accessibility

Minimal Design

When it comes to design, keep everything as straightforward as possible while maintaining a clear language. Avoid any distracting components so that users can navigate the app without getting lost.

Consistent Elements

To indicate a specific service, make sure to utilise the same element on many pages. If you use a cart symbol on one page, make sure you use the same icon on the other page to avoid users becoming confused.

Easy Navigation

Make the navigation menu visible on every page. Users will find it easier to browse around the applications due to this.


The user’s perception of the content is influenced by typography. Avoid showy font designs and go for simple ones instead. Apply the style to all texts after selecting the appropriate font for your application.

Colours and Textures 

Colour psychology is another vital component in capturing the attention of consumers. Using the colour palette, add colours that complement the application’s genre.

Easy User Control 

Ensure the app has all of the necessary pieces and options and provides the users with much control.


Confirm that the interface is visible and accessible to all types of users. Identify the crucial aspects that will lead the user to their desired destination.

UI Design Patterns

The typical UI elements and components that designers employ in designing programmes are referred to as user interfaces or UI design patterns.

For example, there is always a messaging tool, a comment feature, and a share feature on all social media platforms. This is a typical motif that can be found on practically every social media platform, though the design may differ somewhat.

The following are some of the most common user interface design patterns: 

  1. Progressive disclosure
  2. Social sharing
  3. Lazy registration
  4. Clear primary actions
  5. Subscription plans
  6. Content structuring
  7. Hover controls
  8. Breadcrumbs
  9. Forgiving format
  10. Leaderboard
  11. Minimise/avoid optional information fields 
  12. Navigation
  13. Steps left

Progressive Disclosure

Only show users features that are relevant to the current work, one per screen. You can lessen cognitive stress by breaking input demands into parts.

Social Sharing

Allow social sharing elements in the design so that users may simply share material with friends or followers in other apps if they enjoy it. The social sharing component is essential for organic product promotion.

Lazy Registration

When users are presented with a sign-up form after they have just clicked on the application, they are frequently annoyed. To avoid this, let the user travel through your app first, then show the sign-up form after they’ve signed up so they can explore more of the website.

Clear Primary Actions

Colourize buttons to help users understand what to do.

Subscription Plans 

Add a subscription plans option to your app to encourage users to purchase paid services in order to have access to more advanced features.

Content Structuring 

Users will be irritated by unorganised applications. As a result, applying content structuring patterns will offer you a concept of how the app should look.

Hover Controls

Because not every feature on the app needs to be shown, the hover features will include hidden features that will appear when the cursor has hovered over them.


Use linked labels to show the path from the front to the current site page in the hierarchy as secondary navigation.

Forgiving Format

Allow users to input data in a variety of forms. For example, the address could be written in city, town, village, or zip code.


The leaderboard feature is commonly found in gaming apps. The leaderboard function encourages users to spend more time with the programme.

Minimise/avoid Optional Information Fields 

Use the Required Field Markers pattern to help users enter their required information.


Users can use navigational patterns to help them navigate the UI and find their way back to the homepage if they get lost.

Steps Left

This is frequently combined with a wizard pattern. It indicates how many steps a user must finish a task. You can utilise gamification (an incentive design style) to increase engagement.

Top Resources to Find UI Patterns

UI patterns, as previously said, are common patterns that can be utilised in apps to reduce design time and improve usability. 

Numerous websites offer customised UI patterns; here are a few of the most popular:

  • UI – Patterns
  • Pattern Tap
  • UI Scraps
  • UI Garage
  • Mobbin
  • Design Snips
  • NPM

Practices for Designing a Good Interface 

Keep in mind when building applications that the applications must be developed so that the consumers can understand.

For an attractive and efficient user interface, keep the following in mind when designing:

  • To assist users and alleviate burdens, adopt relevant UI design patterns.
  • Use the correct alignment. Edge (rather than the centre) alignment is recommended.
  • With feedback, keep users informed about system responses and activities.
  • Keep user interfaces basic, with only aspects that help users achieve their goals and give them an “invisible” feel.
  • Font sizes, bolds, italics, capitals, and letter spacing are all used to design a text. 
  • Colour, brightness, and contrast can all be adjusted.
  • Avoid using too many colours on the design.
  • Keep your discoverability high. Label buttons clearly and add extra effects, such as shadows for buttons so that they can be easily viewed by users.
  • In terms of layout, try to draw a design with respect to the user’s eyesight and comfortability Focus on readability and hierarchy.
  • Place controls close to the items that users want to control. A button to submit a form, for example, should be close to the structure.
  • Make buttons, and other common elements behave predictably (including pinch-to-zoom responses) so that people may utilise them without thinking. The function should come before form.
  • Reduce the number of activities required to complete tasks and concentrate on one primary purpose on each page. Users can be guided by indicating preferred actions. Use progressive disclosure to simplify difficult jobs.
  • Maintain a consistent brand.
  • Always present next steps that people may readily deduce, regardless of context.

Jobs for UI design

With the growth of the user interface design field, there are now many job titles with different day-to-day responsibilities encompassed by UI Design.

  1. UX Designer
  2. UI Designer
  3. Interaction Designer
  4. Visual Designer
  5. Information Architect
  6. Web Designer

User Experience (UX) Designer

The UX designer’s job is to create applications that simplify navigating through the features.

UX designers build things that are easy to use, intuitive, and accessible. The UX design team is usually part of a larger product team. UX design is all about advocating for users while simultaneously considering company objectives and how to use user research to uncover opportunities. You can read about the difference between UX and UI designers here.

User Interface (UI) Designer

UI Designers often design the layouts of the programmes. They collaborate with UX designers to ensure that goods are mobile-friendly, accessible, and inclusive. UI design refers to how a product’s user interfaces work, look, and feel.

Interaction Designer

Interaction design is the study of how people interact with products and services. It is usually described in terms of an app or a website. Its purpose is to build a product that allows people to achieve what they want in the most efficient way feasible. 

Visual Designer

Visual design experts will create a guide to describe the aesthetics of all the buttons, icons, and backdrops that a user sees. They’re also in charge of scaling assets for various devices and email marketing, presentation materials, and interactive event materials.

Information Architect

Information architecture, among other things, is the science of organising, arranging, and structuring content on a website or app. They determine how to organise information so that it is intelligible. They want to organise content so that users can quickly acclimatise to the product’s operation and find what they need.

Web Designer

A Web Designer is focused on developing attractive designs for a website or app. Still, they may not be considering what a user wants or the quality of the user experience as they explore the website or app.

Advantages of a Good UI Design  

A proper UI design will come along with the following advantages: 

  1. Acquisition of new customers
  2. Increased customer engagement & retention
  3. Brand loyalty
  4. Increased productivity
  5. Inexpensive development & training
  6. Costs of customer support

Acquisition of New Customers

An effective user interface design enhances the user experience, provides a competitive advantage, and serves as a crucial brand differentiator. Having a good design will enhance your client’s view of your application. Firms will be able to attract more users through the application which will eventually lead to a further increase in sales. A good user interface design can help you improve your business and increase your revenue.

Increased Customer Engagement and Retention

An engaging user interface improves consumer engagement and helps you keep your current clients. You will not only attract new users or avoid user dissatisfaction if you create a decent interface that simplifies research and navigation, but you will also make them desire to prolong their digital experience. There is a slight chance of bounce and higher conversion ratings.

Brand Loyalty

Concerning the preceding point, you have a better chance of retaining clients and persuading them to remain loyal to you and your business if you use interactive and appealing UI designs.

Increased Productivity

If your product is well-designed and has a simple interface that customers can traverse, search time will be reduced, and users will be able to meet their needs more quickly and efficiently. This leads to an increase in productivity for both the user and the brand.

Inexpensive Development and Training

Having a user-friendly and straightforward interface from the start can help you prevent problems later on, such as fixing navigation faults, tweaking the design to make it more functional, or removing unnecessary functions and features. On the other hand, a well-designed interface produces fewer issues for designers, saving them money and time.

Costs of Customer Support Are Reduced

Users frequently report challenges or worries when exploring websites that are difficult to understand. Customers will call support services less regularly if the interface is intuitive and practical. Companies can gain from lowering customer service costs in this way. A simple and well-designed interface reduces the likelihood of errors and different processes occurring throughout the browsing process, saving money on customer support.


UI design improves the application’s overall usefulness and appearance. UI designers are responsible for producing faultless UI designs for the application as well as delivering regular updates to provide the user with a more sophisticated experience.

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